Corporate reputation management dissertation pdf

The theoretical framework provides an overview of the relationship between different theories. Pdf in todays competitive world, brands need to manage their corporate. Social media as a tool for corporate reputation management core. Corporate reputation and its importance for business success. Corporate reputation and its importance for business success riccarda dumke masters thesis leadership and human resource management miscellaneous publish your bachelors or masters thesis, dissertation, term paper or essay. The latter have mainly been used to explain examples of. However, his twitter became the top 3 on the list of trending topics for a. In order to better manage their corporate reputation, companies need to align their corporate identity and corporate image. Despite a proliferation of research on the topics of reputation, image and. Communication management at the university of pretoria, is my own work and. Corporate reputation management repub, erasmus university. During a social media crisis, online users and nongovernmental organisations attack business pages on social networking sites and damage their reputation. However to date research had been focused on reputations as standalone entities with no attention paid to the interdependence of companies within the same industry. In addition, most scholars agree that orm is management of corporate reputation on the new environment, which is the social media.

The research designs of the studies included in this dissertation. The companys past actions and future predictions are the factors that govern the corporate reputation. The scientific approach followed throughout this research is referred to as deduction, entailing an element of induction. The purpose of this thesis will be to discover how online activity may be. The significance of corporate reputation management in the public sector. A good corporate reputation is extremely valuable, and confers substantial benefits to the organisation. The road that has been followed in aspiration of writing this master thesis was one of many. Pdf research has shown that corporate reputation management is taking centre stage as a key business issue in most organisations the world over find, read and cite all the research you. Ontology and measurement stephen lloyd a thesis submitted to aut university. Managing corporate branding refers to the deliberate and. I declare that the masters dissertation, which i hereby submit for the degree mcom. Where they do not align and there are gaps, company directors need to identify and reconcile those identityimage gaps. A case study of national social security authority nassa article pdf available may 2016 with 2,565 reads how we.

Corporate reputation management university of pretoria. Pdf the significance of corporate reputation management. Online reputation management is the process of positioning, monitoring, measuring, talking and listening as the organization engages in a transparent and ethical dialogue with its various online stakeholders. The role of online reputation management in strategic.